The Basics of SEO That You Need to Know

Search Engine Optimization, or SEO for short, is a method used to raise a website's ranking on search engines. This is why SEO has to work side by side with search engine spiders, which "crawl" websites looking for content and keywords that correspond with the site's subject matter. As search engines have become more advance, their algorithms have too, so there are certain SEO points that everyone must cover.

There are several aspects that will turn SEO projects into successful efforts. The first point to remember regards links. Links are like bridges that connect one website to another. For every link that is made to your website, search engine see that as a favorable vote towards you. The more links you have, the more search engines will be favorable toward your website. However, the amount of links going to your site is not the only factor that counts; there is also the link's quality to keep in mind. So, do not forget the voter's strength when they make a link.



Web content is another important aspect of SEO. First of all, content must directly relate to the subject of your site. Your content should run parallel with your keywords; this is the way to increase your ranking on search engines. If you pull this off successfully, search engines will believe that your website is an expert site, and that is one of the determining factors that decides what websites get those coveted top spots. Of course, readers will be pleased with what they see as well.

There is also the on-page aspect to consider, which breaks down into several subcategories. The first being titles and headers. Your titles and headers should always correlate with your keywords; you must include your keywords. The other places you need keywords inserted into: H1, H2, and also H3. Remember, all keywords should be used with caution.

Finally, the one thing you should avoid at all costs is spam. Because search engines' intelligences are forever growing, it is very likely that any spam website will be caught quickly. So many website use sneaky ways to gain links that come into their website. Search engines do not like it, so they continue to work on their algorithms in order to catch them easier and faster, and once they do find a spam site, they eliminate it entirely.

Now, you probably realize that SEO is not just a method within itself; it is a method that is compiled from many different strategies to create one entity. A comprehensive approach is the best way to optimize your website for search engines.


To learn more about how to develop an effective SEO, please visit our site http://www.twitzu.com

Article Source: 
http://EzineArticles.com/?expert=David_T_Lee
http://EzineArticles.com/?The-Basics-of-SEO-That-You-Need-to-Know&id=3158820